Gucci Luxury Brand Annonces It’s Going Green
Italian luxury brand Gucci has just announced plans to help make their company even greener, including redesigning their packing for more earth-friendly options.
The Italian label will now forgo the usual plastic laminate surfaces found in their tissue paper, bags and boxes. The ribbon and garment bags have been switched to cotton from the original polyester material.
They will be packing their shoes in one flannel instead of two. They will also give out gift boxes only when requested.
Also, Gucci is replacing all of its mannequins with a new version, designed by Frida Giannini, which is made with shockproof polystyrene and finished with water-based paints.
Creative director Frida Giannini was quoted by vogue.co.uk as saying, “This project proves hat you sacrifice nothing creatively when working with environmentally friendly materials.”
Wow! Hopefully Gucci’s new green steps will encourage other luxury brands to follow suit!
Related posts:
- Date June 9, 2010
- Category: Eco-Friendly News, Green Apparel
